The Minerva Method™

Bring the request.
Leave with the strategy.

You've been asked to launch it. Promote it. Fix the narrative. Raise the executive's profile. Create buzz. Get coverage.

Before you start building the plan, make sure you're solving the right problem.

The Minerva Method™ is a practical strategic communications system for turning reactive requests into strategies tied to real business outcomes.

01

Clarify

Why?

02

Align

Who?

03

Shape

What?

04

Activate

Where?

05

Measure

So what?

Get the Playbook — $249 Take the Free Communications Drag™ Assessment
Two Ways In

Spend a little more time deciding so you can spend a lot less time doing work that doesn't matter.

Part of the reason strategic communications discipline gets skipped is simple: coming up with tactics feels faster. Until your team spends weeks executing them.

The Minerva Method™ is designed to help communications leaders make the critical strategic decisions before committing significant time, money, talent and attention.

Fast Track

60 Minutes

For everyday communications challenges when speed matters.

  • 10 MINWHY — Define the business priority and intended change.
  • 10 MINWHO — Identify who needs to move.
  • 15 MINWHAT — Determine what they need to understand or believe.
  • 15 MINWHERE — Choose the 1–3 activities with the strongest case for investment.
  • 10 MINSO WHAT — Define the evidence that will tell you something changed.
Output: Draft One-Page Minerva Strategy™
Full Method

2–4 Hours

For high-stakes, complex or cross-functional communications challenges. Use the complete tools, exercises and AI Pressure Tests to build and defend each strategic decision.

  • 20–30 MINCLARIFY
  • 20–30 MINALIGN
  • 30–45 MINSHAPE
  • 20–30 MINACTIVATE
  • 20–30 MINMEASURE
Output: Complete One-Page Minerva Strategy™ + supporting strategic tools
This Playbook is a decision system, not an assignment. You don't need to complete every worksheet every time. Use the level of rigor the decision requires.
The Product

The Minerva Method™ Playbook

One challenge. Five questions. One defensible strategy.

The five decisions behind a clear communications strategy

$249 One-time purchase
  • ClarifyWHY are we doing this?

    Connect the communications request to a business priority and define the intended change.

  • AlignWHO needs to move?

    Identify the audience whose movement actually matters.

  • ShapeWHAT will move them?

    Build the narrative, messages and proof required to create that movement.

  • ActivateWHERE should we invest?

    Choose tactics based on relevance, influence, investment and opportunity cost.

  • MeasureSO WHAT changed?

    Define success before execution and connect communications outcomes back to the business.

Included

  • The Minerva Method™ Playbook
  • 60-Minute Fast Track
  • Strategic Communications Intake Brief™
  • Audience & Stakeholder Map™
  • Movement Statement™ Builder
  • Narrative Builder™
  • Message & Proof-Point Builder™
  • Minerva Impact Filter™
  • Prioritized Activation Plan™
  • Minerva Impact Scorecard™
  • One-Page Minerva Strategy™
  • Strategy Defense Checklist™
  • Minerva AI Pressure Test™ Library
  • Worked example

We'll follow up personally with everything you need to get the Playbook.

Free 5-Minute Assessment

Where is Communications Drag showing up in your organization?

Before building another strategy, find out where your current communications system may be losing clarity.

Answer 12 questions to identify where time, money, talent and attention may be getting consumed by work without enough strategic clarity.

12 QUESTIONS · 5 MINUTES · IMMEDIATE RESULTS · FREE

Know What Needs to Happen? Don't Have Time to Do It Yourself?

Bring in Minerva.

The Playbook gives you the Method. The Minerva Group brings an outside perspective, senior strategic counsel and the capacity to apply it to the complexity of your actual organization.

Use the Playbook · $249

Best when:

  • You have one defined challenge
  • You have the information you need
  • You want a repeatable framework
  • You have capacity to facilitate the work internally
Get the Playbook
Work With Minerva

Best when:

  • The challenge spans multiple stakeholders
  • Existing communications activity needs evaluation
  • Leadership alignment is part of the problem
  • You need an objective outside perspective
  • Your team is too consumed by execution to facilitate the strategic work itself
Book a Discovery Call →